We are excited to announce two new additions to the Handle website report:
- Website traffic trends
- Traffic source data
Each of the new features uses data from global web analysis platform SimilarWeb to add calculated site visit data from your website into your Handle website report.
The website traffic graph shows the calculated visitor volume trend for your website over the last 6 months. Please note that this data is calculated by SimilarWeb based on an analysis of user behaviour across the entire internet. This is a different way of assessing traffic volume than Google Analytics, which tracks your web traffic via a cookie. The main benefit of the SimilarWeb analysis is for monitoring top level trends and assessing your business’s opportunity to reach people online.
As a small business it is likely that your website isn't getting enough traffic to generate a website traffic stat. If the above image appears in your report, we suggest you create a Google Analytics account so that you can keep track and analyse your website traffic. For more information about GA go to the bottom of this post.
Your traffic source data gives you an indication of where your website visitors are firstly discovering your business and how they are then getting to your website. This traffic source breakdown is a distribution of your website traffic for the last 3 months.
Why this matters to your business.
We have added both of these elements to your website report as understanding your traffic volume and where it comes from is a crucial factor in determining how successfully your website is at reaching potential customers.
Your website traffic data tracks the volume of visits your website gets over time. This can help you analyse and understand key user behaviour, trends surrounding date and time and it allows you to see if any promotional activity has impacted your website visitors. Any obvious spikes or dips in your chart can help you determine what has been working and what hasn’t.
The sources of traffic data enable you to see what sources are driving the most or the least amount of traffic to your website. This means you can focus your time and energy on the channels that are most likely to deliver results. For example, the more visitors you are gaining through search the greater the impact of your SEO activity.
How can this help you generate more sales?
Scaling your online sales is essentially a numbers game. The first objective is to understand how many people actually reach your website. This is your total addressable online market, increasing this population obviously increases the opportunity for you to sell them something.
Next, you need to know where these people are coming from. Not only does this tell you how effective your various online channels are at getting you visits they can also tell you where the visitors most likely to buy something come from.
With this data at your fingertips, you can focus your time and energy on the channels that deliver the visitors most likely to convert and avoid wasting time on traffic that doesn’t add value to your business.
If you have the time and appetite to delve into some more detailed website data we’d recommend creating a Google Analytics account and adding it to your website if you haven’t already. If you don't know where to start with Google Analytics we've created this top level Google Analytics dashboard to give you an overview of your website performance without having to dive into some of the nitty-gritty.
If you have any questions or comments regarding this feature, let us know at email@example.com.